Join area business professionals at the Skoda Minotti office as we continue our monthly audio book discussion with the help of David B. Rust, President of

Audio Group, A business audio book club for time-starved people. 

March's featured audio book:

How to Win Friends & Influence People

by Dale Carnegie

 Meeting Details

March 1, 2011

Time

7:30-9:00 a.m. - A light breakfast will be provided

Location

Skoda Minotti Office, Mayfield Village, Ohio

Cost

$45 per session

Meeting Facilitator

David B. Rust, Audio Group President, Biography

How it works:

1. Register for the March meeting by February 12.

2. You will receive, in the mail, an audio book and discussion questions that will be used in the March meeting. 

3. Listen to the book while driving, working out or relaxing at home. Take some time to think through the discussion questions before the March meeting.

4. Show up on March 2, 2011 at the Skoda Minotti office, ready to network with like-minded professionals, to discuss the book and to take away meaningful ideas and lessons of ways you can improve your business.

5. Leave the March meeting with a copy of the April audio book, if you wish to register to attend the next meeting.

 Who Should Attend

Small business owners, Professionals, Salespeople, Mid-level managers

 About the Book 

This grandfather of all people-skills books was first published in 1937. It was an overnight hit, eventually selling 15 million copies. How to Win Friends and Influence People is just as useful today as it was when it was first published, because Dale Carnegie had an understanding of human nature that will never be outdated. Financial success, Carnegie believed, is due 15 percent to professional knowledge and 85 percent to "the ability to express ideas, to assume leadership, and to arouse enthusiasm among people." He teaches these skills through underlying principles of dealing with people so that they feel important and appreciated. He also emphasizes fundamental techniques for handling people without making them feel manipulated. Carnegie says you can make someone want to do what you want them to by seeing the situation from the other person's point of view and "arousing in the other person an eager want." You learn how to make people like you, win people over to your way of thinking, and change people without causing offense or arousing resentment. For instance, "let the other person feel that the idea is his or hers," and "talk about your own mistakes before criticizing the other person." Carnegie illustrates his points with anecdotes of historical figures, leaders of the business world, and everyday folks. --Joan Price

About Audio Group 

• A business audio book is sent four weeks before a group meeting takes place.
• Members listen to the book while driving, working out, or just relaxing at home.
• Members attend a group meeting with a trained facilitator to discuss the book of the month and to network with like-minded professionals.
• Business lessons, ideas, and issues are shared at the group meeting.
• Participants leave with a specific idea from the meeting that they can implement in their businesses.

For questions, please contact David Rust of Audio Group at 440.591.5111, davidrust@roadrunner.com, or Anna Marie Ricciardi at Skoda Minotti by calling 440.449.6800.